SSL Certificates And Why They Are Important To Your Website

For those who’ve already added an SSL certificate to their site and made the upgrade to HTTPS, you’re in the clear.

SSL Certificates certify that your website is secure. Security on the internet is critical to many website operations and makes it possible for your website users to trust you in 3 essential ways.

1. An SSL Certificate enables encryption of sensitive information during online transactions.

2. Each SSL Certificate contains unique, authenticated information about the certificate owner.

3. A Certificate Authority verifies the identity of the certificate owner when it is issued.

You need a SSL Certificate if...

  • You have an online store or accept online orders and credit cards

  • You offer a log-in or sign-in on your site

  • You process sensitive data such as address, birth date, licence or ID numbers

  • You need to comply with privacy and security requirements

  • You value privacy and expect others to trust you and your website - SSL is seen as a sign of trust and helps improve your search engine rankings.

Google Chrome marks any site that isn’t HTTPS as “Not Secure” – if you haven’t already implemented an SSL Certificate on your website then you need to do so or face having visitors assume your site is insecure or not trustworthy.

Google wants to provide its visitors with the most relevant, secure browsing experience possible. When users feel safe on the web they’re much more likely to come back and use the services that Google offers. The same goes for your website.

To avoid a negative impact on your SEO and negativity from customers and potential customers, make sure that your website is secure.

In addition make sure you comply with Cookie and GDPR requirements. These came out some time ago but not everyone has implemented the necessary steps to comply. Read more here:

If you would like some help and advice on these matters then please get in touch.

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