There are so many things to consider when designing a website for a small business, these are 5 things that you should certainly keep at the front of your mind:
1. Who is your target audience?
Understanding your target audience is crucial in designing a website so that it meets their needs and expectations. Consider their age, gender, interests, and any other relevant factors that may influence their behaviour on your website.
2. What is the purpose of your website?
Are you trying to sell products or services, generate leads, or simply provide information? The design of your website should reflect your goals and help you achieve them.
3.What is your brand identity?
Your website should reflect the visual identity of your brand, including your logo, colours, typography and your brand “voice” style. Make sure that your website design is consistent with your overall brand image.
4. How will you organise your content?
The content on your website should be easy to navigate and understand. Don't don’t make your audience jumpt through hoops to find what they need. Consider how you will organise your pages, what information you will include, and how you will present it to your visitors and, importantly how your navigations takes them on that jounrney.
5. How will you measure your success?
It's important to track your website's performance and make adjustments as necessary, as you assess and learn from its performance. Consider what metrics you will use to measure success, such as traffic, engagement, and conversions, and how you will track and analyse this data.
Remembering these 5 areas will help you develop a web presence that effectively communicates your brand message, meets the needs of your target audience, and drives results for your business.
Want More Top Tips?
Download "Top Tips For Small Biz Websites" to ensure that you've thought of everything that you need for your website - so that you small business website is a success.
Struggling to find FREE images that work for your website?
Looking for images suitable for your web and social media presence?
Why not download our guide - "From Bland to Beautiful - Quality Sources of Royalty Free Images".
Need some help with your website?
Beautiful web sites and high achieving strategy, developed quickly, to give you a brand image to be proud of as you develop your growing business. Get In Touch or Book A Chat today!