top of page

The Peak Net Blog

News, Views & General Ramblings!

Search

What Google’s New AI Mode in the UK Means for Your Business

In July 2025, Google rolled out its much-anticipated AI Mode in the UK - a game-changing addition to Search that transforms how users interact with search results and how businesses appear online. 


What Is AI Mode?

AI Mode gives users a conversational, intelligent search experience, tapping into Google’s powerful Gemini 2.5 model. It offers rich, synthesised answers to complex, multi-part queries - delivered in natural language and designed to feel like a conversation, not just a list of links. 


Person using laptop with Google homepage open in a cozy room. Coffee cup on wooden table, plants and soft daylight in the background.
What Google’s New AI Mode in the UK Means for Your Business

Why Google AI matters for Your Business


  1. Search Is Becoming Conversational

    People no longer type short keyword searches. They’re asking layered, natural questions like “What yoga mats are best for home use?” followed by “And what’s the best cushioning for knees?” AI Mode answers all of that in one flow.  


  2. SEO Strategies Need an Upgrade

    Gone are the days where ranking for a single keyword was enough. Now, rich, well-organized, context-heavy content—like detailed guides or comparisons—performs better. Google even favours content structures that anticipate not just the first question but follow-ups, and it helps to include structured data to enable AI to digest your content easier.  


  3. Visual & Voice Search Are Rising Players

    AI Mode supports multimodal inputs—text, voice, and images—so having sharp product photos and clear metadata becomes more important than ever.  


  4. Changing Metrics: Fewer Clicks but Better Quality

    Users might not click through as frequently because answers come directly within AI Mode. But the clicks that do happen are often coming from more committed users further along the buying journey. So, it’s time to rethink KPIs like CTR and bounce rate and focus on conversion quality, not quantity. 

     

  5. Ads Could Appear Inside AI Responses

    Google is exploring placing ads directly inside AI-generated content, making the ad space more seamless and relevant.  


5 Ways You Can Prepare Now


  1. Structure Your Content for Conversation

    Create evergreen guides or FAQs that anticipate multiple questions. Use structured headings and mark up your pages with schema to feed AI systems effectively. You may need help with the shema bit, so give me a shout.

  2. Invest in Visual Assets

    Make sure your site includes high-quality images and clear metadata so they can be surfaced when users search via images or voice.

  3. Update Your Metrics Dashboard

    Set up tracking that goes beyond clicks and measure how many users engage with your content further or contact you directly after seeing it in AI results.

  4. Try Early Ads Integration

    Explore Google’s AI ad options when available - getting in early may give you an edge in visibility as the format matures.

  5. Experiment, Monitor, Adjust

    Continuously test different content styles and formats. Look at traffic trends month-by-month and adapt based on what draws qualified engagement. Everyone is experimenting and learning with this new tech.



Final Thoughts: A Reset for Search Strategy


AI Mode is more than just a new tab on Google Search - it’s a real paradigm shift for how brands will be discovered. Those who respond early - by reshaping their content, adapting measurement, and experimenting thoughtfully - can claim a first-mover advantage in this emerging AI-driven ecosystem. 


I'll be creating more content to help you navigate but if you want to chat about it - just get in touch or book a review session with me.


If you are keen to learn more, here's a few articles that may prove useful:



bottom of page