Brand Clarity Before Website Chaos – Why Planning Matters
- Nancy Detchon
- Apr 29
- 2 min read
If you’ve ever sat down to build your website and thought, “Where do I even start?” you are not alone.
In fact, that feeling of chaos is something I hear from so many women in business, especially when they’re building their website themselves or trying to brief a designer without being totally clear on what they want.
It’s frustrating, overwhelming, and sometimes leads to a site that doesn’t feel quite right and doesn't feel authentic to you.
But here’s the good news...that chaos can be avoided with a little bit of planning before you even start the design process.
Start with clarity - not colours
It’s tempting to jump straight into design decisions:
“What colour palette should I use?”
“Do I want script or sans-serif fonts?”
“Should the buttons be round or square?”
But before any of that, ask yourself:
What is my brand really about?
Who am I trying to reach?
What do I want people to feel when they land on my site?
What action do I want them to take?
Brand clarity = design direction. Without it, your site can feel muddled, mismatched or just “off.”
Define your website’s purpose
Your website isn’t just a digital business card, it’s a tool. It should help you:
Book more calls
Sell your services or products
Educate or inform your audience
Build trust and credibility
Different goals need different structures and priorities. Planning helps you design with intention, not guesswork.
Know what you want to say (before you start writing)
Writing your content will be 100x easier if you’ve mapped out:
The main pages you need (Home, About, Services, Contact, etc.)
What you want each page to do
The core message for each section
A rough content outline—even bullet points—is a brilliant place to start.
The result? A smoother, faster, more confident build
Whether you’re DIYing or working with a designer, brand and content clarity makes everything easier. Fewer edits. Less second-guessing. More confidence.
And, most importantly, a website that actually works for your business.
Want help getting clear?
If you’re feeling stuck or unsure where to start, I'm soon to launch my Website Planning Course, designed to guide women in business through this exact process.
It’s warm, friendly, practical, distinctly lacking in jargon and designed to take you from “no clue” to “let’s bloody do this!”
You can sign up to be first to hear about the new course launch here or you book a free discovery call if you'd like some "hands on" help now. I’d love to help bring your vision to life without the chaos and I'm always up for a natter! 💙
